Visual PR

My "pet peeve" in public relations/marketing/advertising (okay, pretty much in any type of strategic communications) is when the message is unclear because information overload happens.

Information overload happens in strategic communications when:

• There is too much text on one page, about one topic, or information is organized poorly

• The pictures or images associated with the message are confusing or misleading

• There are too many pictures, links, videos, images, etc

Advertising is the number one reason that people purchase things, according to studies. What people fail to understand, however, is that even website content and the way that external content and messages are constructed has a huge affect on the way consumers see, and respond do, a company.
A company that does no "advertising" at all through normal media channels (TV, radio, and print) still might have a website, with infographics, occasional press releases and other media content, etc.
The truth of the matter is, customers will respond better to companies that have a website which pulls up quickly on search engines (search engine optimization, or SEO) and has information that is easy to understand.

The visual aspect of PR is so important because it affects the way people receive messages. It is important in PR that your logo and images be easily recognizable; your content short, sweet and to the point; your info easy to sort through and understand; and finally, it has to draw the reader in.


I found a good article about Visual PR here if you would like to hear more about it.